Black Friday and Cyber Monday Mayhem

Black Friday, the first day of the post-Thanksgiving holiday shopping season, is set to get underway. Due in great part to the convenience of online buying and habits developed during the COVID-19 pandemic, the yearly sales event no longer generates the midnight mall crowds or doorbuster mayhem of recent decades. Retailers have already spent weeks flooding customers with advertisements and exclusive deals in an attempt to win over hesitant buyers. Nevertheless, tens of millions of American consumers are anticipated to spend money on Black Friday this year, whether they choose to visit stores or click on many emails offering enormous discounts. The National Retail Federation and consumer research firm Prosper Insights & Analytics have estimated that 183.4 million people will shop in U.S. stores and online between Thanksgiving and Cyber Monday. 131.7 million of them are anticipated to shop on Black Friday. Simultaneously, the Christmas spending environment is being altered by increasingly early Black Friday-like discounts and the growing popularity of other shopping occasions like Cyber Monday. Be safe and aware of online scammers while shopping.