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Tennessee has announced a price hike for football tickets starting in 2025 with most of the increase going specifically to help pay players.
The increase announced Tuesday morning in an email to season-ticket holders notes a new 10% talent fee for all invoices to “help fund the proposed revenue share” for athletes and help Tennessee attract and keep the best talent.
A video link features athletic director Danny White explaining the reason for the price hike per seat across Neyland Stadium.
The announcement also includes a link to updates on talks between the NCAA and major college conferences trying to settle three antitrust lawsuits related to athlete compensation for name, image and likeness. They have a settlement agreement in place to pay $2.78 billion in damages to hundreds of thousands of college athletes, dating back to 2016.
Written by: Ed Carter
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