TN Tourism Generates 30.6 Billion in Direct Visitor Spending

TENNESSEE TOURISM GENERATED A RECORD $30.6 BILLION IN DIRECT VISITOR SPENDING AND SAW 144 MILLION VISITORS TO THE STATE IN 2023, ACCORDING TO NEWLY RELEASED DATA FROM TOURISM ECONOMICS AND THE TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT. TENNESSEE’S DIRECT VISITOR SPENDING INCREASED 6.2% IN 2023. THIS FOLLOWS TWO CONSECUTIVE YEARS OF DOUBLE-DIGIT GROWTH, DRIVING TENNESSEE TO A 125% RECOVERY OVER 2019 PRE-PANDEMIC LEVELS.