Luke Bryan will kick off the fourth annual Crash My Playa destination event next week (Jan. 17-20) in Riviera Maya, Mexico. Luke will headline two of the four night beach front concerts during the all-inclusive vacation event with Blake Shelton and Sam Hunt headlining the remaining two nights. Also set to perform are Dustin Lynch, Maren Morris and Brett Young along with new additions to the star power The Cadillac Three, Ryan Hurd, Adam Craig, Maggie Rose, Kendell Marvel and DJ Rock. In addition to the beach front shows, additional day time performances will take place at the Barceló and Hard Rock Hotel.

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